Every Celebrity Seems to Own This Bag — And It Takes 4 Days to Create Each One
Celebrities have been wearing Senreve bags nonstop. Priyanka Chopra, Gabrielle Union, Olivia Palermo, Selma Blair ... the list goes on and on. And it's not just the ladies in Hollywood that are into Senreve — I saw at least two random women on the subway in NYC carrying the brand's bags last week. Naturally, I was carrying mine, too.
So what is that has everyone falling in love with Senreve?
Well, the elegant, minimalist designs are made with an impeccable attention to detail. The leather bags are scratch proof and water resistant, making them a pretty smart investment even for the busy working woman. Plus, who can resist a purse that you can wear every single day without worrying about ruining it?
It takes a lot of work to create such an in-demand bag. "The process requires a lot of patience and iteration," Coral Chung, Senreve's co-founder alongside Wendy Wen, exclusively tells InStyle. And that's not an exaggeration. "All of the edges on our products are raw edge and hand painted, the painting process is time intensive as there are seven layers and each needs to be air dried." That means it can take up to three to four days to create each one of the beloved Senreve bags.
Another characteristic that makes Senreve's bags stand out: the huge selection of colors. From the angelic baby pink hues to the understated gray tones, you'd be hard pressed to find those custom shades anywhere else. "We always focus on producing saturated, bold, and unique colors that are not commonly available," Chung explains. "We love being able to present customers with options so that they are empowered to choose."
And the Senreve team let's the shoppers be a part of that design process, too. "When possible, we also do a lot of testing with customers and are always gathering data in terms of customer requests and feedback," Chung adds. "For example, we recently introduced the Chestnut color because we were getting a lot of interest in a rich, brown tone, but we wanted to develop something that is not just another brown." The results: a warm chestnut tone that debuted on the Aria Belt bag ($395; senreve.com), and it is now up for grabs in the popular Maestra design ($895; senreve.com).
And none of this would be possible without the amazing factory that the brand works with in Florence. "Mauro who founded the company is 80 and still works tirelessly," Chung explains. "He once delivered a custom bag to my hotel at 11 p.m. because he had so much pride in his work; he wanted to make sure I could have it! He also still trains all the new talent at the factory, it's a true apprenticeship model."