Barbiecore 101:
Because Barbie is the Unofficial Muse of Summer 2022

by Senreve Flagship / Aug 09, 2022

“What is Barbiecore?” you may be asking…

First, please take a minute to turn on Aqua’s 1997 hit “Barbie Girl” and make sure it’s on repeat while you read on. If you’re not familiar with the Barbiecore movement, we’ve got everything you need to know (plus the perfect handbags to top off your more-is-more pink look).

Model holding the Cavalla HandbagCavalla Saddle Bag in Barbiecore Pink

To set the stage, hot pink was determined to be the trending color of summer 2022 by fashionphiles from New York to Paris.  Perhaps this was in anticipation of Greta Gerwig’s upcoming 2023 take on creating a feminist feature film about Barbie, starring Margot Robbie and Ryan Gosling (we can’t wait). Or perhaps it was Valentino who kicked things off by centering his PFW show around pink-on-pink layers.

Florence Pugh in Barbiecore PinkFlorence Pugh

Lizzo in Barbiecore PinkLizzo


Either way, stars like Anna Hathaway, Gigi Hadid, and Kylie Jenner have been taking this trend to the next level and rocking the bright pink hue. Our favorite multi-hyphenate style icon Blair Eadie recently nailed the look with our new Cavalla Saddle Bag.

So what does it take to truly rock a Barbiecore look? It’s all about channeling Barbie’s it-girl energy and wearing all the pink. If you feel like going for it, now’s the time. Layer your favorite pink SENREVE with a monochromatic Barbie Pink look (think, mini dresses, platform heels, and party girl accessories). Or if an entire outfit feels nerve-racking, ease into your Barbiecore transformation by opting for an accessory. Just add a pop of color to a neutral outfit with a pink handbag.

Cavalla Editorial ImageCavalla Saddle Bag in Barbiecore Pink

SENREVE women, much like Barbie herself, are all about being multifaceted women who do it all. Mattel reports that Barbie has had over 200 careers from lawyer to astronaut, and more recently including more STEM fields.

Cavalla Saddle Bag in Barbiecore PinkCavalla Saddle Bag in Barbiecore Pink

To borrow the words of acclaimed lawyer, Elle Woods, “Whoever said orange was the new pink was seriously disturbed." So, join us in taking on the summer’s most smile-inducing trend with these SENREVE picks. Welcome to life in a Barbie World.

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