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New World Technology Meets Old World Craftsmanship

Most designers collect trend reports, mood boards, and inspirational tear sheets before designing a new collection. But Coral Chung and Wendy Wen, founders of Senreve, a SF based luxury handbag brand, use different tools: data analytics, surveys, and focus groups. Both Silicon Valley professionals recognized a gap in the luxury bag category when their designer French handbags weren’t up to par in terms of performance. They were too heavy and weren’t adaptable to their fast paced, globe trotting lifestyle. So they tried a new approach. Wharton graduate Coral Chung, a retail strategist at Bain who worked with the USA team for Prada’s IPO and Stanford graduate Wendy Wen, an investor in Blackstone and Anthos Capital, used their respective skills to...

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