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This startup's luxury leather bags are all over Instagram — here's why women love them so much

Recently, I've been seeing a luxury handbag company called Senreve all over my social media feeds. Each time I saw it, I found myself drawn to the crisp lines of the bag and the way it seemed to instantly cinch the wearer's outfit together, whether she was wearing a flowy weekend dress or stylish business casual. Intrigued by what seemed to be the it bag of stylish women everywhere, I decided to learn more about the company that believes (rightly so) that women can have it all, down to the handbag they choose to carry. The first thing that's clear is Senreve was made for the modern woman who demands more from everything in her life, professional and personal, and needs accessories...

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The Cool Handbag That Celebrities Are Trying to Keep Low-Key

Some Hollywood trends are so obvious that celebs start to look like clones. But every now and then, a good one will fly under the radar—like the secret obsession with Senreve bags. You might have spotted Emma Roberts running errands holding the Doctor bag. And Jessica Alba's Senreve bag made an in the background of one of her Instagram story posts. So why are so many celebs obsessed with the brand? Besides the obviously cute minimal design, the totes are complete game-changers for the girl on the go. You could, literally, throw your entire life into the bag, especially since they are made with laptop compartments. The versatility of the Maestra bag is insane. It's made with an adjustable strap that allows you...

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Ignoring Industry Wisdom Propelled this Brand to Success in Less Than 12 Months

Back in November 2016, Entrepreneur featured SENREVE’s launch by sharing some of the best advice the founders Coral Chung and Wendy Wen had received. Now they share why it was important to ignore the following three pieces of advice from fashion industry veterans. Chung and Wen believed their backgrounds in finance, consulting and tech provided them with an advantage—not a detriment—in starting a handbag brand because they approached luxury retail with a fresh, customer-centric perspective. “Instead of following traditional approaches, we moved forward based on what made sense to us,” Wen says. “In particular, we felt like existing handbags were either functional or luxurious. Our mission was to empower women with both.” They recruited a team with deep handbag expertise...

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New World Technology Meets Old World Craftsmanship

Most designers collect trend reports, mood boards, and inspirational tear sheets before designing a new collection. But Coral Chung and Wendy Wen, founders of Senreve, a SF based luxury handbag brand, use different tools: data analytics, surveys, and focus groups. Both Silicon Valley professionals recognized a gap in the luxury bag category when their designer French handbags weren’t up to par in terms of performance. They were too heavy and weren’t adaptable to their fast paced, globe trotting lifestyle. So they tried a new approach. Wharton graduate Coral Chung, a retail strategist at Bain who worked with the USA team for Prada’s IPO and Stanford graduate Wendy Wen, an investor at Blackstone and TPG Capital, used their respective skills to conduct extensive...

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