At Senreve, we are empowered women who are passionate about doing good, caring for others, and protecting the environment. As mothers and leaders, we want to do our part to ensure a sustainable and healthy environment for the future. Now more than ever we believe in taking care of each other and our planet.
From the first handbag we produced, we set aggressive goals to follow a more progressive and sustainable way of creating luxury products. We have a responsibility to shine a light on the negative impacts of traditional fashion on the world.
Fashion is a significant contributor to global pollution, responsible for 20% of water waste and 10% of carbon emissions. Twenty-one billion tons of textiles are disposed of in landfills per year. Additionally, fashion brands are notorious for burning billions worth of excess product. We stand by never destroying or burning our bags. SENREVE was founded on the principles that we could produce handbags responsibly, with more care for our planet.
Part of our mission is to lead and change the way luxury handbags are produced - starting from sourcing our materials, working with ethical tanneries and factories, incorporating more circularity, implementing process innovations, and designing our handbags for long-life - committing to minimizing waste in every step.
As animal-lovers, it was important for us to create a cruelty-free handbag line. Our leather materials come from ethical suppliers in Italy as a byproduct of food production or recycled leather, never from animals solely used for their hides.
To honor the 50th anniversary of Earth Day, we launched our first 100% vegan collection, starting with Maestra collection, which is completely animal-free. Our tannery partners are at the forefront of developing sustainable alternatives to leather, constantly testing and researching the newest innovations in eco-materials. Plus, all of our packaging boxes are biodegradable, and our poly bags are recycled materials that are compostable.
We’ve consciously designed our handbags for longevity, through our scratch, stain, and water-resistant materials. Instead of chasing seasonal trends, we are passionate about creating classic pieces that never go out of style. All of our handbags are high quality and versatile, with a lifetime warranty, empowering more mindful consumption for the modern woman.
Each of our bags is handcrafted by artisans, and we only partner with suppliers after being able to confirm their safety, health, and fair working conditions. We only partner with tanneries and factories that strive to reduce their environmental footprint and care for their employees. As part of the Leather Working Group (LWG), our tanneries follow a strict employee code of conduct and are working towards aggressive goals in reducing water pollution, increasing water-use efficiency, and minimizing chemical waste.
Our partners in Italy also invest in the future of their craft and give back to the community. They sponsor an artisan and technician training school and have developed an apprenticeship program to work with students who will become the next generation of master artisans.
Creating handbags requires energy and water, so we choose our partners carefully and work with them to minimize chemical usage, waste, and energy use. We specifically selected our tanneries in Santa Croce, Tuscany because they have some of the best water purifying systems in all of Europe.
We’ve also designed our network to reduce our carbon footprint from transportation, by working with raw materials suppliers and factories that are co-located in Tuscany. We prioritize ocean shipments whenever possible, as we learned that air freight generates 47 times more emissions per ton-mile than by cargo ship. In 2019, we sent roughly 80% of our shipments by ocean cargo and 20% by air, prioritizing commercial flights instead of dedicated cargo air travel.
In every step, we are committed to reducing waste from our manufacturing process and have sold all products we’ve ever produced, ensuring none of our handbags have been burned. We believe in high-quality, timeless styles that are not discarded when the next fashion fad comes around. We produce limited quantities of our handbags and take pre-orders to ensure that everything we’re creating is loved by the community.
We also try to be creative in our usage of excess materials. To avoid burning leather scraps or disposing of them in landfills, we’ve developed small leather goods such as our Carte Folios.
We’re proud of our sustainable practices to date, but we know that fashion as an industry is behind and we are pushing the boundaries with our partners to do and be better. We continuously look for ways to protect our community, our people, and our planet. We have ambitious plans to further reduce our carbon footprint and continue innovating to push forward these initiatives. We’re committed to empowering mindful luxury for future generations.