Lunar New Year: Year of the Rabbit

by Sara Wennerstrom / Jan 20, 2023

Lunar New Year, also commonly known as Chinese New Year, begins on January 22, 2023, and ushers in the Year of the Rabbit. This marks the ending of the Year of the Tiger that was marked by fast-paced strength, growth, and vitality. We can expect 2023 to be more peaceful and restful, much like the tamer rabbit. The holiday represents new beginnings and the renewal of good health, happiness, and fortune.

What does the Year of the Rabbit mean?

The Year of the Rabbit occurs every 12 years and it’s the luckiest of the 12 animals in the zodiac. The rabbit symbolizes longevity, cleverness, positivity, and self-protection. Because of the rabbit’s characteristics, we can expect this year to be marked by  relaxation, fluidity, and quietness. Compared to last year, we will see prosperity, hope and calm.

What are the traits of the rabbit? 

Each zodiac animal is believed to represent certain personality traits for those born in that year.  Those born in the Year of the Rabbit are gentle in spirit, approachable, good-humored, and expressive.  Rabbits are gentler, but they’re also agile and cunning. They are known to have elegance, an artistic eye for design, and pay great attention to detail. 

How do I make the most of the Year of the Rabbit? 

Because rabbits are both gentle and smart, many will navigate this year thoughtfully and easily with few dangers.  This softer approach will help you overcome any obstacles and meet your goals this year. 

Experts recommend taking action early in the year (when rabbits are active) for financial and career success. Start planning early. Romantically, like the cuddly rabbits, this is a year to embrace love and strengthen bonds. Time to consider investing in deeper relationships. 

What should I gift for the Year of the Rabbit? 

It is tradition to give tea, fruits, sweets, new clothes and accessories - as well as red envelopes with money to bring good luck. Any gifts with a rabbit motif are perfect for celebrating this beloved animal. 

This year, SENREVE created the perfect accessory in homage to the lucky rabbit foot keychain. Our Furry Keychain is 100% vegan and designed with a 24k gold-plated keyring that’ll attach to your favorite bag thanks to a lobster clasp. We’re giving complimentary Year of the Rabbit gifts when you spend over $300+ to celebrate good fortune and prosperity. 

How to dress for your sign in 2023: 

Each animal is attributed with traits and symbols that hold meaning for what’s to come in the new year. We’re breaking down the silhouettes you need to ring in the Year of the Rabbit in style. 


Birth years: 1937, 1949, 1961, 1973, 1985, 1997, 2009, 2021

Personality traits: Diligent, gentle, hardworking, reliable, patient, materialistic, stubborn

Maestra Bag in Pebbled Forest



Birth years: 1938, 1950, 1962, 1974, 1986, 1998, 2010

Personality traits: Confident, brave, magnetic, idealistic, thrill-seeking, arrogant, selfish

Aria Élevée Belt Bag in Pebbled Scarlet


Birth years: 1939, 1951, 1963, 1975, 1987, 1999, 2011, 2023

Personality traits: Kind, sensitive, artistic, romantic, judgmental, timid, refined

Cadence Crossbody in Pebbled Merlot


Birth years: 1940, 1952, 1964, 1976, 1988, 2000, 2012, 2024

Personality traits: Outspoken, energetic, generous, intelligent, perfectionist, egocentric, impatient

Cavalla Saddle Bag in Piatta Barbiecore Pink


Birth years: 1941, 1953, 1965, 1977, 1989, 2001, 2013, 2025

Personality traits: Clever, curious, alluring, wise, anxious, calculating, jealous

Cornetti Bag in Cactus Saddle


Birth years: 1942, 1954, 1966, 1978, 1990, 2002, 2014, 2026

Personality traits: Amusing, enthusiastic, independent, persuasive, irresponsible, moody, opportunistic

Mini Barrel Bag


Birth years: 1943, 1955, 1967, 1979, 1991, 2003, 2015, 2027

Personality traits: Easygoing, empathetic, creative, cheerful, disorganized, impulsive lazy

Mini Cavalla Satchel in Piccola Saffron


Birth years: 1944, 1956, 1968, 1980, 1992, 2004, 2016, 2028

Personality traits: Entertaining, intelligent, optimistic, sociable, fickle, secretive, unpredictable

Alunna Bag in Pebbled Chestnut


Birth years: 1945, 1957, 1969, 1981, 1993, 2005, 2017, 2029

Personality traits: Adventurous, charitable, funny, loyal, argumentative, boastful, self-involved

Circa Bag in Pebbled Sage


Birth years: 1946, 1958, 1970, 1982, 1994, 2006, 2018, 2030

Personality traits: Helpful, honest, trustworthy, unselfish, pessimistic, anxious, timid

Cadence Tote in Piccola Oat


Birth years: 1947, 1959, 1971, 1983, 1995, 2007, 2019, 2031

Personality traits: Caring, generous, smart, outgoing, fearful, impatient, materialistic

Maestra Bag in Pebbled Marine


Birth years: 1936, 1948, 1960, 1872, 1984, 1996, 2008, 2020, 2032

Personality traits: Quick-witted, resourceful, and smart but lack courage

Aria Belt Bag in Pebbled Sand